The client, a Ukrainian agency specializing in mobile app development for Android, approached with a task to update their website design. The primary goal was to create a modern and distinctive design that would stand out among competitors. Another reason for the redesign was the agency's rebranding, which included updating their logo, typography, and color palette.
I began by thoroughly reviewing the client's new brand guidelines and analyzing competitors in the field. The design direction focused on bold, vibrant colors (almost neon-like) that reflected the updated brand identity. Geometric angular shapes were integrated into the design, harmonizing with the new logo to create a cohesive and memorable visual style.
To ensure intuitive navigation, I designed a clear and logical site structure that catered to various user needs. Special attention was given to responsive design, making the site functional and appealing on both desktop and mobile devices.
Animations were a central feature of the project. The implementation included:
— Micro-animations to enhance user interaction with elements like buttons and forms.
— Complex JSON animations to highlight key features and add dynamic visual effects.
The design was tailored to accommodate different user interaction scenarios. I ensured fast-loading animations and optimized visual elements for smooth performance across all devices.
The result is a bold, modern, and stylish design that reflects the agency's updated visual identity and helps it stand out in a competitive market. The vibrant colors, angular shapes, and well-thought-out animations made the site visually captivating, while its intuitive structure ensured accessibility for users of all experience levels.
