A fitness studio for women and children from New York approached me with a request to redesign their website, as the previous one was outdated and ineffective. The client provided their brand book and site structure, which served as the foundation for creating a new design. The primary requirements were to develop a modern, stylish, and visually appealing design that would also enhance user interaction efficiency.
The main feature of the design was a dark color scheme accented by neon effects. Non-standard geometric shapes were incorporated, visually echoing the company's logo and creating a sense of unity and harmony.
All photos provided by the client were processed in Adobe Lightroom to match the website's aesthetic. By adding neon elements, the images seamlessly complemented the overall design, emphasizing the modern look of the website.
Wide, bold fonts were used for headings to give the design a contemporary feel and draw attention. A lightweight, easy-to-read font was chosen for the body text to ensure information was accessible and user-friendly.
During the website development on the client’s platform, I provided design support, ensuring that all elements were accurately implemented, matched the mockups, and included precise animations and interactive features.
The client received a stylish, modern website design that harmoniously combined neon effects, typography, and edited photos. The design became more appealing to the target audience and helped the studio stand out among competitors.
