A fitness studio for women in New York City asked to redesign their website as it was outdated and inefficient. They provided us with their brand book and website structure, based on which we had to develop a new design. The main requirements were to create a more modern, stylish, attractive and effective design. 

Taking into account their brand book and style, the website had to be dark and contain neon effects. The design used non-standard geometric shapes that intertwined visually with the logo and created the effect of visual unity of the design. All photos provided by the customer were processed using the neon lighting effect. Most of the buttons and decorative elements also had a neon light effect, so the whole design turned out to be harmonious and unified. The use of wide fonts for headings and light, easy-to-read fonts for the main text gave the visuals a more modern look and simplified the process of information assimilation by the user. 

Upon completion of the website development, the programmers audited the site for compliance with the design, as well as identified and eliminated deficiencies, errors, points, etc. As a result, the final product was of high quality and efficient.